You’ve arrived - your Spa is up and running, you have a functional client base (some of your clientele even comes back for seconds) and you are turning over a profit. Great! Now what do you have to do to get people excited about your facility? What can you do to reap the rewards and have rave reviews pouring in? Every owner wants his or her Spa to outshine the next, so going that extra mile to ensure a memorable spa experience should be placed at the top of each and every employee’s priority list. Perhaps by putting yourself in the shoes of your valued customers, you can provide them with an unforgettable Spa experience.
The Spa experience begins from the moment you make a booking or enquiry and carries through to the time you drive through the front gates of the facility. By providing plenty of secure, shaded parking for your guests only a short walk from the reception area (if not right outside the front door), you will be providing your client with the peace of mind they deserve while they are taking a break from the stresses and strains of their everyday life. No one wants to have to worry about whether their car will be in the same place upon their return, not to mention the fact that your guest would appreciate not having to endure an unpaid for and unwelcome car sauna post-treatment.
For some, a treatment at a Spa is a luxury rather than a fortnightly outing, so try to personalise every client’s time at your facility. Generally, your Spa-goer has taken the time to book their treatment, so why not have a personally addressed welcome letter waiting for them when they check in? This can be set up rather quickly and effortlessly in a template format on your reception’s computer, allowing for a quick insertion of your customer’s name and a walk to the printer.
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