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Know your competition: Be sure to visit a variety of day spas that are operating in the same area as you. Visit their venue, enjoy some of their treatments and view their menus, services and rates brochures.
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Design your corporate identity: Have your logo, business cards, website and brochures designed by a professional. New clients are often attracted by the external qualities of a start up business. Make sure your business appears attractive.
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Choose the right location: You need to make sure that your business premises is not too close to another day spa that may be offering the same services as you or are. Choose a location where there is a gap in the market.
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Have a marketing strategy: Research the best marketing trends and strategies for a successful day spa and make note on how you plan to implement them. Try purchase a copy of Eileen Figure Sandlin’s book, “Start Your Own Hair Salon and Day Spa: Your Step-by-Step Guide to Success”, for some marketing and start up advice.
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Research the daily running of a day spa: Be sure to know exactly how other day spas operate. Knowing what your staff will be expected to do and how to keep things running smoothly will help your business grow in leaps and bounds. Erica Miller has a book published called “Salonovations’ Day Spa Techniques” which could prove very helpful.
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Put a business plan in place: Before you can start any business you need a business plan that details where the finances will come from, where you plan to be located, how much revenue the business is expected to generate and how you plan to compete with fellow businesses in the same field. This can also assist you with putting in place your daily operation |
